F.JASONSCOTT

Content Creator | Impact Maker | Creative Thinker | Focused Leader | Girl Dad

As a marketing, branding, and communications specialist, Jason Scott has spent more than two decades developing and implementing top-level marketing communications strategies across a wide array of industries and for countless brands. He is a lover of content - in all its many forms - and an even greater enthusiast of the strategy that supports the use of content to build awareness, create unique connections, generate leads, and earn raving fans for a brand. Jason has driven acquisition and retention campaigns, conducted branding evaluations, guided development projects and strategic go-to-market plans for regional and national organizations, and so much more. As the founder and lead content strategist for Colossal Content, his passion is helping small to medium-sized businesses realize their full growth and brand potential. He lives in Scottsdale, Arizona with his beautiful wife Liz, and their two kids, Addison and Anabelle.

CONTACT JASON

Professional Experience

As the Owner and Lead Content Marketing Strategist of a small digital marketing agency, my role encompasses overseeing the agency's operations while spearheading content marketing strategies for our clients. With a passion for driving results through compelling storytelling and strategic planning, I am responsible for crafting and executing innovative content marketing campaigns that resonate with target audiences and deliver measurable business impact.

Key Responsibilities:
- Content Strategy Development: Develop comprehensive content strategies aligned with client goals, target audience demographics, and industry trends. Leverage market research, competitor analysis, and customer insights to create impactful content plans.
- Creative Content Creation: Collaborate with a team of content creators, including writers, designers, and videographers, to produce engaging and high-quality content across various formats such as blogs, articles, videos, social media posts, and more.
- Brand Messaging and Positioning: Define and refine client brand messaging and positioning to ensure consistency and relevance across all content touchpoints. Craft compelling brand stories that resonate with the target audience, building brand affinity and trust.
- Digital Marketing Campaigns: Develop integrated digital marketing campaigns that leverage content as a strategic asset. Utilize channels such as social media, email marketing, SEO, and paid advertising to maximize brand exposure and drive conversions.
- Performance Measurement and Analysis: Establish key performance indicators (KPIs) and metrics to track the success of content marketing initiatives. Analyze data, generate actionable insights, and refine strategies to optimize campaign performance and ROI.
- Client Relationship Management: Build and maintain strong client relationships, serving as a trusted advisor and strategic partner. Regularly communicate campaign progress, share performance reports, and provide recommendations for improvement.
- Industry Trends Monitoring: Stay abreast of the latest trends, best practices, and emerging technologies in content marketing and digital advertising. Continuously adapt strategies to leverage new opportunities and maintain a competitive edge.
As the head of Colossal Content, my ultimate goal is to drive business growth and success for our clients by leveraging the power of compelling content and innovative digital marketing strategies. Through strategic planning, creative execution, and data-driven analysis, I aim to deliver impactful results that exceed client expectations and propel their brands to new heights.
Developed and implemented strategies for successfully engaging key audience segments for Six Degrees. Identified and pursued opportunities to increase brand awareness and generate new actionable leads through traditional and new media, digital content creation, storytelling, and other inbound marketing efforts. Ensured that the Six Degrees brand and messaging were effectively and consistently delivered in all communications products. Directed platform strategies including social media, online advertising, integrated campaigns, search, analytics, online experience creation, and optimization. Guided all agency creative content development and acted as primary agency “voice” to effectively target audiences on current social/digital platforms.
Integrated all departments. Coordinated strategy, messaging, and insight into cohesive marketing plans—helping to promote strategic level thinking throughout Moses Anshell. Communicated with every department to maintain adherence to strategies. Delved deep into the culture of consumers to discover the true insights that would be the cornerstones of Moses Anshell's strategies.
Strategized to identify, prioritize and pursue new and existing business opportunities. Established metrics to analyze and track the performance of company initiatives and assisted in the annual budgeting process. Built business plans and models which demonstrated healthy financial growth for Sugar Creative. Acted as primary spokesperson for Sugar Creative and handled all media inquiries.
Senior Account Manager, Integrated Marketing
Oct 2002 - Nov 2005
Supported and organized the knowledge-sharing, communication, and process efficiencies required for seamless, results-generating integration. Led cross-functional teams in horizontal brand development utilizing advertising, promotions, environmental design or packaging, and other vehicles that supported or enhanced an overall brand.
Senior Account Manager, Public Relations
Feb 2001 - Sep 2002
Acted as primary liaison between client and agency, led media relations including storyline development and media pitching, and wrote, edited, and proofread all public relations materials. Collaborated with other teams to develop and execute integrated marketing strategies and supervised external team members’ progress/management of PR activities.
Executed key day-to-day responsibilities on client’s accounts, including strategic planning, media relations, research of editorial calendars for article placement, and monitoring of publications. Wrote PR plans, news releases, articles, newsletters, e-newsletters, and other copy as needed. Planned, scheduled, implemented, and led activities required to execute client programs.

Education

Bachelor’s Degree, English Language and Literature - Special emphasis on Creative Writing

ETHAN BANNING | Owner/Founder of Triple Threat Performance

“I’ve worked with a lot of different marketing and branding people over the years, but I’ve never found one quite as capable and fun to work with as Jason Scott. He is the rarest of people – a consummate professional always striving to be better. More than that, he is an honorable person with brains, passion, and integrity. You can find some of these qualities in many individuals, but rarely do you find them ALL in one person. He’s just so dang smart and knows so much about how to position a brand, its products, and services, and then connect the best customers to that brand in a strategic and authentic way. Jason is an incredibly impressive guy and the results he achieves for us are always outstanding!”

Attitude, Beliefs, Values

Jason is open and honest in all interactions and communications. As a leader, manager, or teammate, he is always upfront and truthful, but never at the price of being unkind. He believes that candor, especially in a professional environment, is crucial for establishing trust, resolving issues, promoting innovation, enhancing collaboration, and fostering personal growth. By embracing candid communication, Jason feels that individuals and teams can create a healthy and productive environment where open and honest dialogue thrives, leading to improved outcomes and lasting success.
Agility is essential for staying ahead in today's fast-paced and ever-changing digital landscape. Jason has always been someone who adapts quickly and efficiently to changes in a market, technology, and consumer behavior – allowing him to pivot and adjust any strategy as needed to stay relevant and achieve specific business and marketing goals. Moreover, Jason believes that by cultivating agility within a brand, businesses can adapt and thrive in a rapidly evolving market, gain a competitive edge, and deliver exceptional value to their customers, ultimately leading to sustainable growth and greater results.
Jason believes that demonstrating kindness, especially in a professional environment and as a leader and manager, is always ROI positive. He feels that the emotional intelligence of leaders can dramatically impact the growth potential of any business. And that kindness is not a weakness, but a powerful strength to be developed, nurtured, and applied on a consistent basis. Kindness and compassion build genuine connections with team members – and this cultivates a supportive and collaborative work culture, where employees feel valued, motivated, and more likely to go the extra mile.
Jason’s version of “hard work” isn’t necessarily the same as someone else’s. He loves marketing – which means he loves working. Especially when it comes to doing things like determining the optimal marketing strategy for a brand or campaign, and which tools and resources will be required to best accomplish specifically identified goals. Sure, that’s not everyone’s jam, but it’s Jason’s. And because he does what he loves, it shows – and that is interpreted by others as being passionate, determined, and deeply driven. And it’s this tenaciousness that has created massive impacts for brands for more than two decades.

CRAIG HEDGES | Program Director of Innovation Space, Arizona State University

“I’ve known and have had the pleasure of working with Jason Scott on countless projects for almost 15 years. While Jason is an incredibly strategic thinker, he’s also one of the most creative minds with whom I’ve ever worked. He has a singular way of seeing the larger picture for a brand, while at the same time being able to drill down on specific tactics and executions – and understand where they fit into a campaign and with a brand as a whole. And how quickly he notices when any specific piece of content, action, or positioning is ‘off-brand’ is astonishing. I heartily recommend Jason and I can testify that when you bring him aboard, fasten your seatbelt and just try to keep up!”

What inspires Jason?

DAVID GIANNETTO | Principal, Felix Construction Company

“Our experiences at Felix Construction working with Jason Scott have been phenomenal. It is an especially rare thing in our business to encounter a marketing expert that can adapt so quickly to our culture and niche – then apply those learnings and understanding of our industry and brand into an actionable plan that just makes sense to everyone. Not to mention the huge impacts that come from executing those plans. Jason makes it all look effortless. He is the consummate professional, incredibly creative, and one of the easiest people I’ve ever had the pleasure to work with. If you have the opportunity to work with him, don’t hesitate. Just saddle up and watch the magic happen!”