PAID MEDIA ADVERTISING

ADVERTISING THAT CONNECTS

Why Colossal for PAID MEDIA ADVERTISING?

Colossal provides a complete package for your media planning and buying needs. We work with both brands and agencies to get the most out of your media buys. By supporting some of the top tools and platforms, we can provide you with a host of metrics that can be pivotal in your overall marketing strategy. We will manage your ad buying across most buying platforms, and coupled with our expert data monitoring, we will ensure maximum reach and performance for your ads.

  • PROVEN STRATEGY

    Having a great team is critical to your success! You will be working with a dedicated team of expert specialists who will be led by a seasoned Director who has close to a decade of Digital Marketing experience.

  • RESULTS, NOT PACKAGES

    Unlike most agencies that are structured to deliver a core set of marketing services faster and cheaper, we focus on what’s most important to your business. We’ll help you make the right decisions with your marketing dollars.

  • EXTENSION OF YOUR TEAM

    Don’t waste your time in long meetings or reviewing fancy presentations. If you want a “get it done” type of agency, we align with how your team likes to work and efficiently get the right tactics done to drive results.

  • COMPREHENSIVE PROCESS

    We cover all aspects of the media landscape, including TV, radio, press, digital, and out-of-home. However, we’re media agnostic in our approach. There is no one size fits all approach to media buying. So, we plan and purchase media on behalf of our clients that is unique to their brand and their audience. All plans are fully integrated and deliver the most effective media mix for the campaign KPIs and target audience.

  • DATA-BASED PLANNING

    We never rush into a campaign without the necessary intelligence, defined KPIs, and a tailored strategy of integrated services required to deliver exceptional campaigns. Using research data and industry tools, we consider what's going to be the most effective plan based on audience behavior, consumer insights, and market trends.

  • CONSISTENT MEASUREMENT & REPORTING

    With so many channels, networks, portals to deal with – not to mention the range of ad variations that can reach mind-boggling numbers – advertising can often appear overwhelming. We make sure you’re kept in the loop throughout the process, with our team reporting on negotiations and performance regularly. That way, you’ll always know why we’re doing what we’re doing and how well things are going.

Ready to develop and launch a media plan that gets results?

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Our Approach

We help our clients achieve their brands' potential by defining, finding, and connecting them with the people who will become their most valuable customers. Here’s our planning process that makes that happen:

  • We subscribe to the highest level of data available in the field today. These resources are leveraged alongside client-provided data to provide even deeper insights going into each media campaign.

  • At the onset of each media campaign, our team works closely with our clients to define the planning parameters, including target audience(s), geography, creative messaging, seasonality, timing, budget, and the availability of creative units.

  • After all the research and a thorough understanding of the overall marketing and advertising objectives are completed, the media team crafts specific, detailed, measurable media goals and outlines the path to get there.

  • We provide our clients with an in-depth look at how their target audience consumes, interacts, and engages with the variety of media choices at their disposal. Then we not only provide our recommended media mix, but we inform them of what we also considered and why it wasn’t selected.

  • This could be considered the road map for the campaign. We provide the details by media type…vendors being considered, ad units, where will the creative be running, and schedule dates. And we include all the rationale behind the recommendation.

  • The resulting flowchart is the visual representation of the media campaign that illustrates all media activity including media vendors, flight dates, ad units, reach, frequency, total rating point(s), costs, % spend by media type, etc.

Media Planning & Buying Services

No matter where your ideal audience is, our industry-leading approach is grounded in research to ensure you reach your targets across the most effective and cost-efficient media channels and placements.

PAID SEARCH ADVERTISING

Our PPC and integrated teams will guide you through successful and effective PPC campaigns. Our experts know how to meet the needs of our clients and help them dedicate resources by geography and product category.

SOCIAL MEDIA ADVERTISING

We provide conversion-centric social media ad services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your paid social media campaigns.

GEOFENCING ADVERTISING

Whether it’s a particular event or a physical building you want geofenced, geofencing can be a powerful mechanism to serve ads to individuals based on their location. Let us help you target your customers where they are, and not where you think they’ll be.

PROGRAMMATIC BUYING

We offer fully managed, real-time programmatic campaign services – helping our clients reach the most people with the highest propensity to engage, at the lowest possible cost.

SEARCH AND MOBILE RETARGETING

Reach your customers across any device, browser, or app with access to 100’s of ad exchanges, including native inventory like Facebook, Twitter, Instagram, Google, and more.

DIGITAL MEDIA PLANNING & BUYING

We’re experts at identifying, assessing, and selecting the right media channels and platforms to reach your target audience. Then, negotiating the best rates and securing the appropriate media space to best connect your brand to that audience.

PAUL ZAK | CEO of ACC

“Colossal has delivered positively incredible results for our business. Thanks to their strategic planning and targeted media buying, we continue to see significant increases in brand awareness and engagement with our target audience. Our media campaigns are executed flawlessly, and the team at Colossal is always there every step of the way, ensuring that our needs are met, and our goals are achieved. I can’t thank them enough for the exceptional job they’ve always done for us!”

Some Answers to Some Questions

A few frequently asked questions that might help you determine if our media planning and buying services are right for your brand.

  • Every media recommendation has a foundation of solid, strategic media planning. Our media partner subscribes to the highest level of quality and quantity of data in the field today and they gain insights from syndicated research, client input/campaign reporting, and other sources. Here are just some of the many tools we have in our arsenal to help design highly impactful media plans for each client:
    Kantar Media, Prime Lingo, Scarborough Research, Advantage, SQAD, SRDS Media Solutions, Nielsen, ComScore, Core Media, eMarketer, Datorama, GFK

  • It depends on the campaign goals and the media channels used. Some campaigns may see results within days, while others may take several months to achieve the desired outcome. We work closely with our clients to set realistic expectations and timelines.

  • We use a combination of metrics like reach, frequency, impressions, clicks, conversions, and sales to evaluate the effectiveness of a media campaign. Our goal is to optimize the campaign and maximize ROI for our clients.

  • We take a deep dive into your business and audience to create a media plan that aligns with your marketing goals. We conduct research, analyze data, and keep up-to-date with industry trends to ensure we are targeting the right audience with the right message on the right channels.