CONTENT MARKETING SERVICES

CONTENT THAT BREAKS THROUGH

Why Colossal for CONTENT?

Most brands realize that investing in content is a critical part of digital marketing. At Colossal, we customize successful content programs that follow a strategy, produce high-quality, relevant content, and optimize and promote posts on social media for maximum visibility.

  • PROVEN STRATEGY

    Having a great team is critical to your success! You will be working with a dedicated team of expert specialists who will be led by a seasoned Director who has close to a decade of Digital Marketing experience.

  • RESULTS, NOT PACKAGES

    Unlike most agencies that are structured to deliver a core set of marketing services faster and cheaper, we focus on what’s most important to your business. We’ll help you make the right decisions with your marketing dollars.

  • EXTENSION OF YOUR TEAM

    Don’t waste your time in long meetings or reviewing fancy presentations. If you want a “get it done” type of agency, we align with how your team likes to work and efficiently get the right tactics done to drive results.

  • CONTENT THAT'S GREAT

    Customer attention spans are short. There simply isn’t time for subpar content online. Every piece of content you publish reflects your brand and thought leadership. Whether it’s a web page or white paper, we’ll make sure you feel proud to have users consume your content.

  • CONTENT WE CREATE

    Most in-house marketers don’t have the time to write content. So, not surprisingly, they also don’t have the time to generate topics, manage deadlines, review content for accuracy, grammar, and brand guidelines, curate images, or publish the content. We’ll take care of it all.

  • CONTENT THAT SELLS

    Well-written content can have a huge impact on your bottom line. Great content ranks in search engines, gains links and shares in social media, and converts traffic to customers. We work with brands to create content that drives amazing results for years.

Ready to create high-quality content on a consistent schedule?

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Our Approach

Effective content that truly connects with the right audience, at the right times, and in the right places. And when it’s right, it’s oh so nice!

Content Marketing Services

Most people see thousands of ads a day. T-h-o-u-s-a-n-d-s. That means they’re constantly being bombarded with brand messages that start to sound the same over time. We break through the noise with content that not only engages but educates your customers.

CONTENT STRATEGY

We craft a custom content strategy for your company that’s designed to drive rankings, improve brand visibility, increase conversions, and turn casual site visitors into loyal customers.

BUYER PERSONAS

We build out the key attributes, demographics, and psychographics for your top buyer personas. Personas are critical to ensuring your content resonates with the right audience.

BLOG MARKETING

We create benefit-driven blog articles and a targeted plan for your ideal customer to help answer their questions and solve their challenges. We’ll also make sure your editorial calendar stays on track.

CONTENT DEVELOPMENT

We execute a content campaign by blending strategy, execution, and delivery to give your business the results it deserves. We know what works when it comes to copywriting and design.

CONTENT AMPLIFICATION

We utilize the best methods and tools to empower you to get your content in front of your target audience. Every brand wants to get its message out there, let us do the heavy lifting.

EMAIL MARKETING

We help you put out content that’s right for your audience so you stay top of mind, and inbox, without draining internal resources. Even with the rise of social media, email marketing continues to dominate.

THOUGHT LEADERSHIP

We find ways to make information exciting and interactive for your followers. We’ll utilize assets like whitepapers, long-form articles, and infographics to connect with your target audience.

EARNED MEDIA

We assist with press releases, guest blog posts, and other earned media to help users find your brand in different ways online. Offsite content can be a powerful weapon to boost awareness of your brand.

CONTENT ANALYSIS

We translate your business goals into Key Performance Indicators like impressions, traffic, conversion rate, and more, to ensure your content is driving a positive return on investment.

Additional Services: SEO

SEO AUDIT

We dive deep into how search engines and visitors interact with your site, examining keywords, mobile load speeds, sitemaps, redirects, and more. The real prize? An easy-to-read audit report with actionable tips to improve your site’s SEO.

KEYWORD RESEARCH

We create the ultimate keyword strategy for your business using a Venn diagram overlap of what your customers are searching for and what you provide. We’ll unlock the right keywords to drive your customers to highly relevant content pages.

PAGE OPTIMIZATION

We optimize content to keep your business competitive in a search-based world. From keyword insertion and semantic optimization to content expansion, schema, and internal linking, your content will reach more people than ever before.

CHRIS SCHULD | CTO, Inspection Support Network

“Jason and the team at Colossal have been outstanding in their ability to create quality content for us that really makes a HUGE impact. Contributed articles, blogs, marketing emails, white papers, newsletters, infographics, sales materials, digital ads, social media, and so much more. I can’t thank them enough for the exceptional job they’ve always done for us!”

Some Answers to Some Questions

A few frequently asked questions that might help you determine if our content marketing services are right for your brand.

  • While most content marketing shops are focused on giving you the lowest price per word for copywriting, we are focused on giving you the highest quality content possible, and making sure you don’t have to do much work in the process. As a full-service agency, we can also help you plug content marketing into a holistic digital marketing strategy.

  • Tools like ChatGPT, Bard, CopyAI, Runway, Frase, and countless others can assist us with generating ideas, facts, and content structures to better understand any topic at hand. But there are some risks and limitations. AI content can be very generic, the output is not monitored, everyone can get similar to same results to queries, and content generated with tools like ChatGPT are not even remotely up-to-date. However, we continue to learn more about new AI tools almost every day and work hard to make those tools work for us and our clients.

  • We’re the cheapest content providers in the world today! Just kidding. We’re not. Creating great content that is strategic, on-brand, memorable, and makes the right impact on your intended audience is rarely fast or easy. However, our pricing is very competitive to other agencies, and downright dirt cheap when you experience the impact we can make.

  • Of course. If you have a great writer you’d like us to work with, we’re happy to do so. And if you’re paying for copywriting services directly, that’ll bring the overall pricing on your retainer down.

  • Success is always relative to your overall business goals. From there, we establish your top KPIs, as well as identify secondary metrics, to help us evaluate your content performance holistically. Some of the top metrics we measure include: organic impressions, organic queries, organic landing page traffic, inbound links, social referral traffic, social shares, social engagement metrics, conversions, conversion rate, and time on site from blog users. Whether it’s brand awareness, sales or lead generation, we can help you track what matters most to your business.

  • You bet we can! We’ll spend time interviewing you and your team and work to recruit a writer with experience in your field. For some clients in highly specialized fields, we’ll check with your team to ensure the content’s substantive and accurate.

  • For us, high-quality content means that it’s a great piece of writing that matches the intent of the topic. High-quality content is on brand, grammatically correct, optimized for SEO best practices, and easily digestible. It also has great rich content such as images and videos.