SOCIAL MEDIA SERVICES
SOCIAL MEDIA THAT ENGAGES
Why Colossal for Social Media?
Teaming up with Colossal means you can trust our experienced social media specialists and graphic designers to tell your brand story and grow your social following. We make your social media marketing efforts work for your brand to achieve the results you’re looking for.
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PROVEN STRATEGY
Having a great team is critical to your success! You will be working with a dedicated team of expert specialists who will be led by a seasoned Director who has close to a decade of Digital Marketing experience.
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RESULTS, NOT PACKAGES
Unlike most agencies that are structured to deliver a core set of marketing services faster and cheaper, we focus on what’s most important to your business. We’ll help you make the right decisions with your marketing dollars.
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EXTENSION OF YOUR TEAM
Don’t waste your time in long meetings or reviewing fancy presentations. If you want a “get it done” type of agency, we align with how your team likes to work and efficiently get the right tactics done to drive results.
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ESTABLISHED PROCESS
Disciplined troops win battles. We ensure your content’s on-brand, engaging, and delivered in a way that’s easy for you to review and approve. We also have dialed-in processes for boosting content and engaging your audience to ensure we’re steadily growing visibility and brand engagement.
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HIGH-QUALITY CREATIVE
Social media visuals are critical to communicating your brand story and capturing your audience mid-scroll. We’ll utilize a mixture of video, static images, custom graphics, and illustrations to keep your feed diverse and looking great — and help support your overall social media strategy.
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DATA DRIVEN
Don’t waste your time in long meetings or reviewing fancy presentations. We’re a “get it done” type of social media marketing agency focused on tactics that drive results. We align with your brand and work together to drive authentic engagement on your social pages.
Ready to boost your social engagement?
Our Approach
| Our sample monthly timeline |
Step 1: Your content will be created ahead of time, so posts are scheduled out for the month. Throughout the month, we’ll strategically boost content to maximize visibility for you.
Step 2: As the month starts, we’ll analyze what is and isn’t working. We’ll have a meeting with your team to review the monthly report to make sure we’re aligned and brainstorm new ideas.
Step 3: You will receive next month’s calendar by mid-month. All creative will be on brand and designed towards your goals. We can deliver sooner for more approval time if needed.
Step 4: You have two weeks to review and approve your calendar. Our social media software makes providing feedback quick and easy. Over time, you could review your calendar in minutes.
Social Media Services
Social media can seem fickle and time-consuming. And it’s often misunderstood. But social media has the power to create real fans who buy — and brand ambassadors who spread your awesomeness. We’ll flex our social (media) skills for you to build brand loyalty and website traffic.
We help you develop a social media strategy across multiple social media profiles that engage your specific audience. Implementing a strategy is necessary for brand visibility and growth and ensuring you maximize your results.
SOCIAL MEDIA AUDIT
We provide high-quality content, engaging copy, and core messaging centered around your target audience. From there, we’ll use a combination of paid boosting and engagement tactics to get maximum visibility for each social media post.
SOCIAL MEDIA MANAGEMENT
We help you craft eye-catching imagery and on-point messaging that’s delivered right to your target audience via key demographics. Our social media advertising services can help drive website traffic, grow followers, and increase your sales.
SOCIAL MEDIA ADVERTISING
Social media platforms are constantly changing. From TicTock to Facebook, we’re tuned into what’s trending in social media. We mix and match mediums to craft posts that pack a punch and establish a strong social presence for your company. Knowing what to post, when to post, and how often to post is our specialty. Building consumer trust and creating traffic are our priorities.
DAVID GIANNETTO | Principal, Felix Construction Company
“Colossal really focuses on creating thoughtful content on the right platforms where a brand’s audience spends time and is more likely to engage. They’ve demonstrated time and again that it’s better to be strategic than clever - which is really saying something because their creativity is outstanding! As is their ability to consistently maintain critical brand standards and practices in all the content they create.”
Some Answers to Some Questions
A few frequently asked questions that might help you determine if our social media services are right for your brand.
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While we can help with most platforms, we specialize in helping clients with Facebook, Instagram, LinkedIn, and Twitter. Even though it doesn’t work as a traditional social media platform, we can also help brands with YouTube. We’re also in a testing and innovation phase for utilizing TikTok marketing for our clients.
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As you can imagine, this can vary widely. In general, though, when brands switch to our social media marketing services, we see immediate improvements in post engagement and reach.
For brands that are more focused on lead or revenue generation, we generally advocate spending time on engagement and building your audience before focusing on more bottom-of-the-funnel promotions.
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The secret sauce of our successful social media campaigns is alliteration. Not really. It’s producing high-quality, shareable content that’s original and consistent with our clients’ brand strategies. Every post we craft is based on your goals and strategy, with the intention of attracting your target audience.
Your brand is unique. So, we give your social copy just the right tone for your brand while keeping the creative aesthetically pleasing. We’ll stay within your brand guidelines — and we understand that the marketing strategy, brand messaging, and art direction can change on each platform, so we’ll adapt to each platform’s audience and intent.
We’ve got the know-how to produce high-quality content consistently across multiple platforms and develop a content calendar that makes your social media marketing efforts work effectively for your brand.
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From kickoff to the first post published, our onboarding process can take around thirty days. This depends, of course, on the complexity of your brand communications and your approval processes. We strategically put in the hard work upfront to ensure we can publish high-quality content based on an overall content strategy.
If you need content published faster, we can expedite the content process and produce content in as little as two weeks. We’d also be happy to create immediate filler content while developing a strategy if needed.
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Users have come to expect brands and companies to behave just like other humans on social media. They expect to get quick responses to customer service-related issues, have their questions answered, and be acknowledged directly when they post about or tag the brand. Social media has changed the way companies interact with their customers, and staying on top of those trends is important to staying ahead of the competition.
In addition, the concept of outbound engagement where you seek out conversations and engage with other people’s content is a very powerful way to get your brand name out there authentically and effectively. Creating a strategy for connecting with your target audience personally is vital for a successful digital marketing strategy.
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There are hundreds of available data points across social media platforms, posts, and various analytical reporting tools. The ones that typically have the most relevance include those related to:
Awareness: Impressions and reach. Reach includes both showing up in your followers’ feeds as well as the followers of those people who share your content.
Engagement: Likes, comments, shares, and clicks. A high post engagement rate means that folks actually liked what you posted and found it interesting.
It’s important to look at both of these data sets to ensure you’re educating and moving folks down the marketing funnel. This requires increasing your reach and improving your engagement.
ROI: Referrals and conversions. It’s also important to think about your click-through rate (CTR) in ads and posts. A high CTR means we produced an effective piece of content.
Customers: Response time and rate. While it’s important to focus on your posts and ads, you should also monitor your customers’ experience with your brand.
There are also vanity metrics, like the number of followers on a platform, that can be tracked on your reporting dashboard.
However, we feel that the metrics above are the most common and important metrics that should be collectively monitored. With time, we can always add additional metrics that are relevant to your goals.